E.L.F Cosmetics has launched a concealer everyone is talking about, saying its the best full coverage concealer ever and that its replaced their fave.

What the E.L.F 16hr camo concealer promises is: full-coverage, 16-hour wear, won't settle in to fine lines or wrinkles, won't crease, lightweight, and will give a flawless finish with its highly pigmented formula.

This camo concealer also has a very large doe foot applicator that makes is easy to conceal, correct, contour and highlight.  You only need a very little amount of this highly pigmented formula as little goes a long way.

I have played around with this concealer for a few weeks now and I can say that YES, all the claims are true. This 16hr camo concealear is intense and the pigmentation is full coverage, and if you prep you under eyes properly it will not settle into fine lines or wrinkles.

According to its description it has a oil-balancing formula that dries to a matte finish and let me tell you if you over powder or "bake" your under eyes it will crease and it will make your skin look very dry, so only set it lightly if you must.

I have worn the E.L.F 16hr camo concealer for over 12 hours and it has not moved, coverage was there for the whole day, and my eyes where smooth until I removed it.

I purchase 2 shades, medium sand (neutral undertones) which I use for under eyes and medium beige (golden beige undertones) which I use for sun spots and facial veins.

image from elfcosmetics.com