Exciting Beauty News! 

NYX Cosmetics Canada will be opening up a free standing store on Queen St. W in Toronto this coming October 2015. The location is at the old MAC pro store, 363 Queen St. West.

FYI: on INSTAGRAM @NYXcanada is asking their followers to find the "mystery" location of their new store in Toronto, take a picture by the NYX sign #NYXintheSIX, post it on Instagram and you will entered to win a VIP treatment with free makeup!

I can not wait to visit! I love NYX and I am so happy to hear that finally we get a free standing store in the GTA that will carry all the NYX product, thats about 1500 SKUs! 

So much that I want from NYX cosmetics, such exciting news, a free standing store PLUS just announced NYX will be at IMATS Toronto again this year. Read more about that on my upcoming IMATS post. 

A few fun facts about NYX cosmetics
  • NYX is pronounced "NIX"
  • named after the Greek goddness of the night, Nyx
  • knows as the M.A.C of the mass brands
  • founded in 1999 by Toni Ko
  • Toni Ko was only 25 with no knowledge of makeup products but was a makeup enthusiast
  • 1st product created was their eyeliner pencils
  • recently acquired by L'Oreal Group
  • many of the product development ideas come from bloggers who give NYX feedback
  • NYX consumers are makeup junkies that are socially online connected that love dramatic looks
  • NYX consumers average a min. of 4 products of cosmetics a day and own more than 50 cosmetics products
  • NYX consumers tend to buy makeup on a weekly or biweekly basis
For more info and to win $1500 of NYX products visit

Photography: Alexandar cosmetics / Miljan
Design: EXPANSION studio / Sandra Lukovic

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